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Three awards for CABP for the campaign with David Podsiadło

After successes in 2017 and 2018. Credit Agricole Bank Polska once again proved its ability to communicate with customers in a creative and engaging way. In this year's competition, the jury awarded the bank in three categories: Film – TV/cinema, Digital – integrated digital campaign and Promotional materials – gadgets.

The jury's recognition was gained by the "Embedded" advertising spot refreshing the image of Credit Agricole as a bank that listens carefully to its customers and provides them with the solutions they need. Also awarded were advertising creations of the bank on Facebook and Instagram, while the idea for gadgets accompanying the TV campaign was honoured with a distinction.

– These awards are the best proof that the strategy we adopted is effective and works. Our campaigns and spots are noticed and awarded because they are unusual for a bank category. At the same time, they appeal to the recipients and engage them very strongly, which translates into sales effects – comments Barbara Pijanowska-Kuras, Marketing and Corporate Communications Director.

– Undoubtedly, our strategic cooperation with Dawid Podsiadło – one of the most popular Polish vocalists, valued for his talent, originality and ordinary being himself – has a great influence on the successes of our campaigns. Dawid is a great checker in our campaigns, is received very positively and supports the credibility and attractiveness of our brand – adds Barbara Pijanowska.

Creativity is one of the most prestigious nationwide competitions for artists and companies that have conducted or participated in a marketing campaign on commission or as part of their own promotion. A jury composed of eminent representatives of the Polish advertising industry evaluates and awards the best projects completed last year.

Napisane przez Przemyslaw Przybylski

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